13. Amazon Gobbles Up Whole Foods Market: How did Whole Foods shoppers react to the news?
On June 16th, Amazon ($AMZN) announced its intention to acquire Whole Foods Market ($WFM) for approximately $14B.
Large supermarket stocks crashed on the news. Kroger ($KR) shed 25% of its market capitalization overnight.
Roman raced to the Whole Foods HQ in Austin and its flagship store to speak with customers and gauge their reaction to the news.
What did they think about Amazon, in particular, buying an Austin icon? Would it change Austin for the better of worse?
Great conversations and good insights captured. Hope you enjoy our review.
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